Media Release
Cost of crop protection innovation increases to $286 million per product
Every crop protection product that reaches the market costs US$286 million and takes 11 years of research and development to ensure the highest safety and efficacy standards, according to a new report published today. The report found the industry spent a total of US$2.6 billion on new innovations in 2014. Innovation is at the core of the plant science industry but regulatory systems and red tape costs are a major factor in determining whether Australia’s…